Tuesday, September 20, 2011

Mercedes’ new ad for its coupe is one of the stupidest TV commercials I have ever seen.

Have you seen it? It starts with close-ups of chains wrapping around part of a car. The far ends of the chains are fastened, somehow, to a mountainside. There are a lot of quick cuts between the car and the mountain, but they’re so fast it’s hard to tell exactly what’s going on. In the meantime, a car’s engine revs and revs, faster and faster.

Finally, the silver sedan takes off down the road and the chains unfurl until they reach their limit. At this point, we see that the chains were wrapped around the rear doors. As the car continues, the chains rip the doors off, and the car, now a two-door coupe, rockets along until is drifts to a stop.

Am I supposed to be impressed that some maniac ripped the doors off an overpriced car?

How does this make anyone want to drive a Mercedes?



  1. Mercedes are for morons. Most millionaires drive modest luxury cars like Cadillac. I'd much rather have a nicer house than a nicer car, since I spend as little time in my car as possible.

    Give me more fuel efficiency, and reasonable prices, not this BS.

  2. Anonymous4:53 PM

    Changes my opinion of Mercedes seeing how easily the doors rip from the body .

    Guess the cars are not put together too great

  3. That was my reaction. It doesn't strike me as an effective strategy-showing the weaknesses of your product.