Congratulations, Mr. Trudeau, for expressing the antidote to negative political advertising we've been asking politician for, for decades now.
When Justin Trudeau was elected leader of the federal Liberal party in Canada a couple of weeks ago, the Conservative party launched negative attack ads against him personally within a couple of days. They already had the ads ready, it turned out.
"Is he ready to be Prime Minister?" asked the ads.
"He's in way over his head."
Newspapers have opined that the ads, depicting an old picture of Trudeau before a backdrop of stardust, impugn his masculinity.
Who designs these ads, a thirteen-year-old?
On Mad Men last week, the character Peggy Olson said, "If you don't like what your opponent is saying about you, change the conversation."
That's exactly what Justin Trudeau did. Instead of denying or countering the allegations, spurious as they are, he and his team of writers (all praise to writers!) came back with a positive statement. "I'm going to work hard to earn your trust."
Of course, the Liberals could not resist the temptation to come back on the Conservative insults with one of their own, but anyone could understand and forgive that. "We can keep mistrusting and finding flaws in each other, or we can pull together and get to work," says Trudeau.